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How Should a VP Handle a Decision That Turns Out Wrong?

By Mariana Cassimiro · The Seat Advisory

You made the call. It was defensible at the time and it went the other way.

The mistake is rarely what damages you. The forty-eight hours after it is.

Senior people already assume you will be wrong sometimes

This is the part newly-promoted VPs consistently get wrong about their own situation. You are not being evaluated against a standard of never being wrong. Nobody at the level above you has met that standard, and they know it about themselves.

Being wrong is priced in. What is not priced in is how you behave when it happens, because that is the thing they cannot predict from your track record and it is the thing that tells them whether you can be handed something larger.

A bad outcome handled well is one of the few events that can move your reputation up rather than down. Not because it was a bad outcome. Because a room full of people watched you under a specific kind of pressure and saw something steady.

The three responses that cost you

Over-explaining the reasoning

The instinct is to walk everyone through why the decision was sound given what you knew. Some of that is legitimate context. Most of it is a defence, and the room can hear which is which.

Long justification reads as a person negotiating with the fact rather than absorbing it. One sentence of context is enough. Given what we had at the time, this was the call. It was wrong. Everything past that is you asking to be let off, and asking is worse than the error.

Distributing the weight

The decision was collective. Others signed off. The data you were given was incomplete. All of this may be entirely true, and saying it out loud costs you anyway.

Everyone in that room can see the shape of what you are doing. Once you have spread the accountability, you have told them something durable about what happens when the next thing goes sideways on your watch.

Going quiet

The most common and the most expensive. The outcome lands, and the person who made the call becomes slightly harder to find. Fewer updates. Shorter emails. A day of silence that stretches into three.

The silence gets filled. It is always filled less generously than you would have filled it yourself.

What to do instead

Move first, and move fast. Whatever you are going to say about this, say it before someone else has to raise it with you. The difference between I came to them and they came to me is most of the difference in how this is remembered.

Name it plainly. No hedging vocabulary, no passive construction. The decision was yours and the sentence should have you as its subject.

Then turn forward, quickly. What is the exposure now, what are you doing about it, by when. This is the part that actually reassures people, and it is the part most leaders reach too slowly because they are still stuck in the explanation.

And say what you would do differently. Not as an apology. As evidence that something was extracted from it. The would-have-done-differently scenarios are where the credibility is rebuilt, because they show the room that you have already run the analysis they were about to run on you.

Why the stakes are sharper in this industry

In financial services your decisions leave a record. There is an audit trail, a control log, a committee minute, sometimes a regulator eventually reading it. The decision does not fade — it sits there, and it can be examined a year later by someone who was not in the room when you made it.

That cuts both ways, and the second way is the one worth remembering.

A record that shows a call made, an outcome missed, and a fast clean-handed response reads well under later examination. A record that shows a call made, an outcome missed, and a scramble to reframe reads badly forever, because the scramble is also in the file.

You are not just handling the room in front of you. You are writing something that a stranger will read without any of your context.

The recovery window is short and it closes quietly

There is a window after a bad outcome where the room's view is genuinely unsettled. People are waiting to see what you do. That window is measured in days.

After it closes, the story about what happened has been told and re-told without you, and revising it takes an order of magnitude more effort than shaping it would have taken at the time.

Most of the leaders I work with who are carrying an old reputational dent are not carrying it from the decision. They are carrying it from the week afterwards, when they were too busy being uncomfortable to notice the window was open.

You made the call and it went the other way. That is not the thing they will remember. What you did on Tuesday is.

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Mariana Cassimiro is the founder of The Seat Advisory. 17 years inside Goldman Sachs as Executive Director, now advising newly-promoted VPs and Executive Directors in financial services and fintech. Connect on LinkedIn.